Which Fashion Designer Won the Emmys?

To celebrate the Emmys this past Sunday, Twitter once again created a hashtag-centric page to capture all tweets related to the event. Jimmy Kimmel and Tracy Morgan’s stunt also generated over 25,000 tweets! 

At {SLING} and Visibli, we decided to capture which dress designers and brands generated the most buzz during the evening — especially on the red carpet. 

Summary 

  • Sofia Vergara’s dress, by Zuhair Murad, generated almost 2,200 tweets Sunday. The wardrobe malfunction didn’t hurt (tweet this)
  • Almost 15,000 tweets were sent about Emmys dresses and their designers (tweet this)
  • Kelly Osbourne was the big play-by-play voice for the Emmys, with 2 of the top 5 fashion-related tweets (tweet this)

Almost 15,000 Tweets About Dresses and their Designers 

Over the course of Sunday evening, almost 15,000 tweets were sent discussing dresses and their designers. 

While people spoke about actresses and their dresses throughout the evening, most conversations unsurprisingly took place between 6pm and 8pm ET. 

Which Dress Designers and Brands Won the Red Carpet? 

So whose dress generated the most buzz? 

Sofia Vergara and her dress, designed by Zuhair Murad, generated the most conversations on Twitter, with almost 2,200 tweets sent. Of course, the backstage — ahem — wardrobe malfunction didn’t hurt. 

The next closest was Heidi Klum (dress by Alexandre Vauthier) with just under 1,400 tweets. Rounding out the top 5 were Zooey Deschanel (Reem Acra), Lucy Liu (Versace) and Julianne Moore (Raf Simons). 

Top 5 Tweets About Actresses, Their Dresses and Designers 

Here are the 5 most retweeted posts related to actresses and their dresses:

1. 257 Retweets | 87 Favorites

2. 169 Retweets | 97 Favorites

3. 143 Retweets | 72 Favorites

4. 117 Retweets | 66 Favorites

5. 112 Retweets | 38 Favorites

That’s right: Kelly Osbourne was the big play-by-play voice here, with 2 of the top 5 tweets shared. 

There you have it folks, another Emmys successfully captured on Twitter with stunts, stunning dresses and even wardrobe malfunctions. Until next year…

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